BRAND DESIGNER
& CREATIVE
STORYTELLER
I’m Isabel, a multidisciplinary brand designer based in Glendale, Arizona.
I translate strategic ideas into thoughtful, cohesive brand experiences
across campaigns, digital platforms, social media, web, print, and environmental design.
From developing scalable visual systems to executing high-impact
creative, I approach every project with a strong attention to concept, craft,
and consistency.
A collection of brand identities, integrated campaigns, digital experiences, and environmental designs created in collaboration with internal teams, creative partners, and independent clients.
Designing from Both Sides of the Creator Economy
Outside of my professional design work, I’ve built Coffee by Isabel, a growing coffee and lifestyle platform centered on visual storytelling, original recipes, and authentic product discovery.
Creating content and partnering directly with brands has given me firsthand insight into creator-led commerce, audience behavior, and the creative elements that make digital campaigns feel both elevated and genuine.
Latest Project
Hat patch designs,
Launching early next year
EXPERIENCE
My experience spans in-house design, creative leadership, agency collaboration, and independent client work. I’ve led projects from initial concept through final execution, developed multi-channel brand systems, collaborated across departments, and supported the growth of other designers.
FREELANCE CLIENTS
Oliver Smith Jeweler
Aspen Watch Week - 2026
Map Print and Digital Graphic
Briana Lee Photography
Website Rebrand & Brand Design 2023 & 2025
Hearth & Rise
Brand Design - 2025
Slow Burn Pilates
Brand Design - 2022
EXPERIENCE
Nox Group
May 2023 - Present
Graphic Designer
Freelance Designer
Dec 2022 - May 2023
Designer
Canyon Creative
April 2022 - Dec 2022
Lead Designer & Art Director